America’s favorite pastime could soon be combined with one of America’s favorite beverages -- the Bristol White Sox may soon be offering beer at their games.
In a little more than two months the Bristol White Sox will take the field for their Appalachian league season.
In addition to some upgrades to the turf, fans may notice something else new for the season. “We will have a beer garden, a separate area where folks can go and enjoy an adult beverage," says Bristol, Virginia City Manager Dewey Cashwell.
Bristol Baseball, the non-profit group that manages game day operations for the team, says they are looking at all options to increase revenue and attendance, including the option to sell beer. "We've looked at the idea of beer at the ball park for quite some time and this just seemed like a good year to do it," adds Cashwell.
We checked with the Virginia Department of Alcoholic Beverage Control and learned a beer permit has not been issued to Bristol Baseball. Bristol Baseball leaders say they hope to apply for the beer permit sometime in the next week.
As for keeping the games a family atmosphere, Bristol, Virginia City Manager Dewey Cashwell says that won't be a problem. “We will maintain a family atmosphere. We will manage it well. We have demonstrated an ability to do that in this community with what we had with the Mumford & Sons [concert last summer]. We had beer sales within that entire area of activity; we had nothing get out of line. I’m sure we're going to be able to manage our own ball park just the same," Cashwell said.
The Bristol White Sox will have their first home game Sunday, June 23.
According to Bristol Baseball several other teams in the Appalachian League offer beer at their ballparks including stadiums in Pulaski and Danville, Virginia, Burlington, North Carolina and Greeneville, Tennessee.