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M.A.D.D campaign encourages pledging safety, sobriety

By Kyle Benjamin, kbenjamin@wcyb.com
Published On: May 24 2013 05:11:31 PM CDT
Updated On: May 23 2013 11:00:00 PM CDT

Mothers Against Drunk Driving is using the holiday weekend to remind drivers about a year-long national campaign, Tie One On For Safety.

BRISTOL, Va. -

Mothers Against Drunk Driving is using the upcoming Memorial Day holiday weekend to remind drivers about a year-long national campaign, Tie One On For Safety.

"We're heading into the unofficial beginning of summer and we're asking everyone to put a red ribbon on their car to pledge to driving safe, sober and buckled up," said M.A.D.D spokesman Chris Konschak.

It's part of the continued effort to cut down on drunk driving accidents and deaths. Konschak says in the 30-plus years since M.A.D.D has been around, alcohol-related accident deaths have been cut in half.

However, Konschak tells News 5 in 245 people died in Virginia, 307 in Tennessee and 9,878 nationwide from alcohol-related accidents in 2011

Bristol, Virginia Police Chief Bill Price believes those accidents can be prevented. "It's not very complicated," said Price. "It's not a moral issue where you should drink or not drink alcohol. The point is, you shouldn't drink alcohol and operate a motor vehicle. That's the simple long and short of it."

"We know that we're headed in the right direction, but if you're one of those 245 families or one of those 375 families in Virginia or Tennessee that lost a loved one, that's way too many," said Konschak. "We can get it down to zero. Drunk driving is 100 percent preventable."