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Jeff Gordon gets new deal

Published On: Oct 04 2012 10:05:40 PM CDT

TALLDEGA, Ala. -

Jeff Gordon and Hendrick Motorsports announced a contract extension Thursday through 2014 with sponsor AARP and AARP Foundation.

The AARP Foundation signed a three-year deal in 2011 with its "Drive to End Hunger" campaign to be Gordon's primary sponsor. It became the first cause-related sponsorship to sign on as primary sponsor for a major race team.

The one-year extension gives Drive to End Hunger the opportunity to continue addressing hunger issues among elder Americans.

Gordon has helped deliver food to food banks and actively supported the cause since partnering with the campaign. The initiative has led to the donation of more than 13 million meals to hungry older Americans and raised more than $17 million through corporate and individual support.